Power rental market seen topping $21 billion by 2030

The Business Research Company says the global power rental market is on track to exceed $21 billion by 2030, led by Asia-Pacific and the U.S. The forecast points to rising demand for temporary, backup and emergency power across construction, data centers, utilities and industrial sites.

Why it matters: - Power rental is becoming a bigger part of the energy infrastructure stack as companies and utilities look for fast, flexible backup power. - The market’s growth is tied to outages, grid instability, infrastructure buildouts and the expansion of data centers and industrial sites. - The forecast suggests rental power will remain a practical option where permanent grid access is weak, delayed or unreliable.

What happened: - The Business Research Company projected the global power rental market will surpass $21 billion in 2030. - The report estimated the market will grow at a 10% CAGR from 2025 to 2030. - Asia-Pacific is forecast to be the largest region in 2030, with a market value of $7 billion. - The U.S. is forecast to be the largest country in 2030, with a market value of $4 billion. - The company published the forecast in its Power Rental Market Report 2026. - The report includes a free sample request at Request a free sample. - The full report is available at Access the detailed power rental market report.

The details: - The report says the power rental market represents about 1% of the parent electric power transmission, control and distribution market, which is expected to reach about $4,189 billion by 2030. - The report says power rental will account for nearly 0.2% of the broader utilities industry, projected at $9,379 billion by 2030. - Asia-Pacific is expected to grow from $5 billion in 2025 to $7 billion in 2030, at a 10% CAGR. - The report links Asia-Pacific growth to temporary and backup power demand in construction, mining and industrial sectors, grid instability, infrastructure and event projects, peak load management, emergency needs, data centers, telecom networks, and wider provider penetration in China, India, Indonesia, Vietnam and Thailand. - The U.S. market is expected to grow from $3 billion in 2025 to $4 billion in 2030, at a 10% CAGR. - The report links U.S. growth to backup power demand in commercial and industrial facilities, extreme weather, infrastructure projects, data centers, healthcare, utility maintenance and peak demand periods. - By equipment, generators are projected to be the largest segment in 2030, with 64% of the market or about $14 billion. - The report segments the market by equipment into generators, transformers, load banks and other equipment. - The report segments the market by application into standby power, peak shaving, and base load and continuous power. - The report segments the market by fuel type into diesel, natural gas and other fuel types. - The report segments the market by end-user into utilities, oil and gas, construction, manufacturing, metal and mining, IT and data centers, corporate and retail, events and other end-users. - Generators are supported by demand for temporary power, backup systems in construction and infrastructure, uninterrupted electricity in data centers and healthcare, mobile power for events and remote sites, peak load management, grid maintenance and adoption of fuel-efficient, high-capacity generator technologies. - The report says the generators market could grow by $5 billion from 2025 to 2030. - The transformers market is projected to grow by $1 billion over the same period. - The load banks market is projected to grow by $1 billion over the same period. - The other equipment market is projected to grow by $1 billion over the same period. - The report says the four equipment segments together could add more than $8 billion in market value by 2030. - The report adds new 2026 features including market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technologies and future trend analysis, and updated graphics and tables. - The Business Research Company says it has published more than 30,000 reports across 27 industries and 60+ geographies. - The firm says its research is powered by 1,500,000 datasets, secondary research and interviews with industry leaders.

Between the lines: - The forecast points to rental power as a growth market, but also as a stopgap for wider system problems such as aging grids and climate-driven outages. - The strongest demand appears concentrated in sectors where downtime is expensive or operations move faster than permanent power infrastructure can be built. - Generators remain the core profit pool, which suggests the market is still anchored in conventional equipment even as providers market lower-emission and higher-efficiency fleets.

What's next: - Demand is likely to stay tied to construction pipelines, emergency preparedness, data center expansion and utility maintenance. - Providers are expected to keep expanding fleet capacity and geographic coverage as demand broadens across regions and use cases. - The market’s next phase will likely depend on how quickly power reliability improves and how much temporary power becomes a standard operating expense for critical industries.

The bottom line: - Power rental is moving from niche backup to essential infrastructure support, with generators still leading the market and Asia-Pacific setting the pace.**